Introduction To How to Sell to Laggards
Laggards are the least likely group of people to adopt a new product or service and you need to know how to sell to laggards. They’re also the most difficult group to sell to. Why? Because laggards tend to be skeptical of new things and resistant to change.
That’s why it’s important to understand what motivates laggards and how to sell to them. In this blog post, we’ll share some tips on how to sell to laggards.
First, let’s take a look at what motivates laggards. Laggards tend to be risk-averse and value stability. They’re also more likely to be set in their ways and resistant to change.
That means that when you’re selling to laggards, you need to focus on the benefits of your product or service that appeal to those values. For example, if you’re selling a new financial software, you might focus on how it can help laggards become more financially stable.
It’s also important to remember that laggards are often skeptical of new products and services. So, when you’re selling to them, it’s important to be patient and to provide as much information as possible.
Finally, laggards tend to be price-sensitive. That means that you need to be competitive on price when selling to this group.
Now that you know what motivates laggards, let’s take a look at some specific tips on how to sell to them.
1. Focus on the benefits that appeal to laggards.
2. Be patient and provide as much information as possible.
3. Be competitive on price.
4. Offer a free trial or money-back guarantee.
5. Find a trusted laggard to endorse your product or service.
By following these tips, you’ll be able to sell to laggards successfully.
Why laggards matter (how to sell to laggards)
Laggards are the people who are the last to adopt a new product or technology. They are often seen as unimportant or uninterested in new things. However, laggards can be an important part of your customer base. Here’s why:
Laggards are often the most loyal customers. Once they’ve adopted a product or service, they’re unlikely to switch to a new one. This can be a huge benefit to your business, as loyal customers are more valuable than those who constantly switch between products.
Laggards also tend to be more conservative with their spending. This means that they’re more likely to stick with a product or service that they know and trust, even if it’s a bit more expensive than the competition. This can be a big advantage for your business, as it allows you to charge a bit more for your product or service.
Finally, laggards can be a great source of feedback. They’re usually the ones who have the most experience with your product or service, and they can provide valuable insights into how it can be improved.
If you’re trying to know that how to sell to laggards, it’s important to keep these things in mind. They may not be the most exciting customers, but they can be some of the most valuable.
How to reach laggards like how to sell to laggards
Laggards are the last to adopt new products or services and can be a tough market to reach. But there are a few ways to target them to know how to sell to laggards:
1. Use Traditional Marketing Methods (how to sell to laggards)
Laggards are often more responsive to traditional marketing methods like print ads, direct mail, and television commercials. So if you’re trying to reach them, consider using these methods in your marketing mix.
2. Focus on the Benefits
When marketing to laggards, make sure to focus on the benefits of your product or service. They’re often more skeptical than other groups, so it’s important to highlight how your offering can improve their lives.
3. Appeal to Their Needs
Laggards often have different needs than other groups. For example, they may be more price-sensitive or need more hand-holding when it comes to using new products or services. Keep this in mind when crafting your marketing messages and you’ll be more likely to reach them.
4. Use Influencers (how to sell to laggards)
Laggards are often influenced by friends, family, and other trusted sources. So consider using influencers in your marketing mix to reach them. This could be anything from working with a celebrity spokesperson to partnering with a trusted organization.
5. Be Patient
Laggards move at their own pace, so it’s important to be patient when marketing to them. Don’t give up too soon – if you keep at it, you may be able to reach them and convert them into customers.
4. How to sell to laggards
Laggards are the last to adopt a new product or service, and they can be hard to sell to. They tend to be risk-averse and set in their ways, so they can be resistant to change.
That doesn’t mean you should give up on them, though. There are ways to reach laggards and convince them to buy your product or service.
Here are four tips for selling to laggards:
1. Make Them Feel Comfortable (how to sell to laggards)
Laggards are often reluctant to try new things, so it’s important to make them feel comfortable. You can do this by providing plenty of information about your product or service, and by answering any questions they have.
It’s also a good idea to offer a money-back guarantee or free trial, so they can try your product without any risk.
2. Find Their Pain Points
Laggards are usually only interested in products or services that solve a specific problem they’re having. So, it’s important to find out what their pain points are and show them how your product or service can help.
Once you’ve identified their pain points, you can create targeted marketing messages that show them how you can help.
3. Use Social Proof
Laggards are often more likely to trust the opinions of others, so social proof can be a powerful selling tool. You can use social proof by featuring testimonials from satisfied customers, or by showing how popular your product or service is.
4. Be Patient
Laggards can take longer to make a decision, so it’s important to be patient. Don’t try to rushing them or push them into a decision.
Instead, give them the time they need to make up their mind. If you’re patient, you’ll eventually be able to convince them to try your product or service.
5. Conclusion (how to sell to laggards)
Laggards are the last to adopt a new product or technology. They are often
hesitant to change and may be skeptical of new innovations. Laggards
represent a small percentage of the market, but they can still be
important customers. Here are five tips for selling to laggards:
1. Do your research
Before trying to know how to sell to laggards, it’s important to do your research and understand their needs and concerns. What is causing their hesitation to change? What do they need to see before they’re convinced? Answering these questions will help you tailor your approach.
2. Make a personal connection
Laggards are often more resistant to change than other customer segments, so it’s important to make a personal connection. Find out what they’re interested in and look for ways to connect on a personal level. This can make them more receptive to your sales pitch.
3. Overcome objections
Laggards will likely have objections to your product or service. It’s important to be prepared to overcome these objections. Anticipate their concerns and have answers ready. This will show that you’re serious about selling to them and that you’re confident in your product.
4. Be patient
Laggards often take longer to make a decision than other customer segments. It’s important to be patient and not push too hard. Allow them the time they need to make a decision. Pushing too hard may only make them more resistant to your product.
5. Offer incentives
Laggards may be more likely to adopt your product if you offer incentives. This could be a discount, free trial, or some other type of incentive. Offering an incentive can help overcome their hesitation to change and may be the deciding factor in making a sale.